How to use the welcome bonus (500 emails + 50 AI credits)

Postigo Welcome Bonus: 500 emails and 50 AI credits for a successful start

Postigo provides new users with a welcome bonus so you can test the platform's functionality and evaluate its capabilities for your business. This bonus includes 500 free emails and 50 AI credits. In this article, we'll show you how to effectively use the welcome bonus to run your first test campaigns and get the most out of them.

What's included in the welcome bonus?

• 500 free emails: This limit allows you to send up to 500 emails to potential customers or candidates, depending on your goals. This amount is sufficient for testing different strategies and evaluating results.
• 50 AI credits: AI credits are designed for using Postigo's artificial intelligence tools, such as text generation, content personalization, and response analysis. These tools will help you optimize your campaigns and increase their effectiveness. Learn more about AI capabilities in Postigo here.

How to effectively use the welcome bonus for testing?

The welcome bonus is a great opportunity to experiment and find the most effective approaches. Here are some tips to make the most of the free resources:

1. Define testing goals: Before you start, clearly define what you want to test. For example, you can compare the effectiveness of different email texts, test different audience segments, or evaluate the impact of personalization on conversion rates.
2. Select a target audience: Identify a small but representative segment of your target audience for testing. Make sure you have up-to-date and valid email addresses for this segment.
3. Set up an SMTP connection: To send emails, you will need to set up an SMTP connection. You can use your own SMTP server or use third-party providers such as SendGrid, Mailgun, or Amazon SES. Please note that using your own SMTP server may require additional configuration of SPF, DKIM, and DMARC records to ensure email deliverability. Read more about the benefits of using your own SMTP here.
4. Create a test campaign: Develop a short and concise campaign containing a clear call to action. Use spintax randomization to create unique variations of email text and avoid being marked as spam.
5. Use AI tools: Use AI credits to generate alternative versions of email text, subject lines, or personalized greetings. The reply classification tool will help you automate response processing and identify the most promising leads.
6. Set up result tracking: Postigo provides analytics tools to track key metrics such as open rate, click-through rate, and response rate. Analyze this data to understand which campaign elements work best. Learn more about analytics in Postigo here.
7. Conduct A/B testing: Compare different versions of email text, subject lines, or calls to action to determine the most effective ones. For example, you can send 250 emails with one version of the text and 250 emails with another, and then compare the results.
8. Warm up your domain: If you are using a new domain to send emails, it is important to gradually increase the volume of emails sent to avoid being blacklisted. Start with a small number of emails and gradually increase it over several days or weeks. Read more about domain warm-up here.

Planning your first test campaign: a step-by-step guide

To make the most of the welcome bonus, it is recommended to carefully plan your first test campaign. Here is an example of a step-by-step guide:

1. Define the campaign goal: Clearly define what you want to achieve with this campaign. For example, it could be lead generation, candidate search, or promotion of a new product.
2. Create a contact list: Collect a list of email addresses that match your target audience. Make sure these addresses are up-to-date and valid. It is recommended to use lists obtained with user consent (opt-in).
3. Write the email text: Develop an attractive and informative email text that will interest the recipient and encourage them to take action. Use personalization to make the email more relevant to each recipient.
4. Configure campaign settings: In Postigo, configure campaign settings such as sender name, email subject, sending time, and tracking parameters.
5. Test the campaign: Before sending a large number of emails, send a test email to your own address to make sure everything works correctly.
6. Send the campaign: After testing, send the campaign to the selected audience segment.
7. Track results: For several days after sending the campaign, track results such as open rate, click-through rate, and response rate. Analyze this data to understand what works well and what can be improved.
8. Optimize the campaign: Based on the analysis results, make the necessary changes to the email text, contact list, or campaign settings. Repeat the testing and sending process to improve results.

Example: Let's say you are in B2B sales and want to attract new customers for your SaaS platform. You can use the welcome bonus to send 500 emails to potential customers, offering them a free trial of your platform. Use AI credits to generate several versions of the email text and test their effectiveness. For example, you can create two versions of the email: one focusing on saving time and the other focusing on increasing profits. Send 250 emails with each version and compare the results. If the open rate of the first version is higher than the second, it means that potential customers are more interested in saving time. You can then use this information to optimize your marketing campaigns.

By using the Postigo welcome bonus, you can gain valuable experience and knowledge that will help you create effective email marketing campaigns in the future. Don't be afraid to experiment and test different approaches to find what works best for your business. If you have any questions, please refer to our knowledge base or Postigo support.